Raastah

Raastah is a tea business based in Canada that aims to sell authentic Indian chaai. They sell a variety of flavours and aim to provide top quality and taste. For the visual identity of Raastah, we decided to go for a very royal and luxurious look. The identity uses bold colours like maroon, teal and luxe green. The sample packaging aims to look neat, clean, minimal and attractive, and makes use of the brand elements in the best way possible. The logo for Raastah is inspired by Indian 'gate designs', as Raastah means 'pathway' in Hindi and a gate was an interesting way to symbolise the same. Scroll down to view the visuals of the project.

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This project was done along with Nanditha Mohanram