Milky Way Rebrand

A fresh look to a not-so-fresh branding of Milky Way, an Indian ice-cream brand. For years it has stuck with the same branding and interiors and can definitely use a brand refresh! The aim was to give it a modern, fresh and exciting look with suitable aesthetics and visuals for the ice cream brand.

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The idea behind this rebrand is an attempt to modify the entire brand positioning of Milky Way. This identity design was conceptualised based on the assumption that Milky Way's unique selling point is their wide variety of the most exotic flavors, the flavours being so intricately designed that when one flavour is mixed with another, it creates another new lip smacking flavour.

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With such a colorful brand vision, how can we not make the branding as vibrant as possible? Scroll down to see the entire presentation, containing package designs, logo designs, brand patterns, logo breakdowns and much more.