IHOP Rebrand

IHOP has always been America's favorite breakfast spot - where people connect over breakfast at any time of the day, enjoy each others' company, and so much more. Despite possessing a compelling brand story, its current visuals lack alignment with their vision, falling short in conveying character, consistency, and clear messaging.

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This rebrand gives a refreshing and welcoming new look to IHOP while keeping in mind that it's most appealing aspect lies in its community connection, fostering conversations, and bringing smiles to customers' faces. The new identity unifies these elements under the theme of "TOGETHERNESS," offering a revitalized and vibrant look to America's cherished breakfast spot. IHOP has a story to share, and it's time for that story to be not only told but also remembered.

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Mentor: Sam Eckersley - Associate Chair of Graphic Design at SCAD Atlanta