Fluid
Fluid is a fresh and fruity perfume that distinguishes itself through its organic bottle design, perfectly sized to fit in the palm of your hand. The challenge was to craft a fresh narrative that sets Fluid apart in the competitive perfume landscape. The branding revolves around portraying the product as your constant companion—a "best friend" that accompanies you wherever you go.
Tailored for a youthful demographic, each perfume box includes a collectible charm from a diverse charms collection. Beyond adding a quirky flair to the bottle, the charm serves a practical purpose by helping you find the perfume within your bag amidst various other items.
Fluid stands for comfort, friendship, style, and confidence.
Skills Used:
Visual identity and branding, Motion graphics design, 3D modelling & bottle design
The charms come along with the perfume inside the box. It comes in fun shapes and colors and are collectibles for the brand! They're also functional, as the charm helps you find and pull out the perfume from your bag without any hazzle.
