​Creamy-inn is an ice cream store based in Chennai that has grown and flourished, expanding to three bustling locations over the span of 24 years. This project involved developing a fresh brand identity and positioning that would retain the warmth of their legacy while evolving to feel sophisticated and relevant today.

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To bring their story to life, I created custom illustrations inspired by tropical and Mediterranean landscapes to reflect their values of authenticity, organic freshness, and community.  Balancing whimsy with elegance was a challenge, but it was key to reflecting the brand’s elevated identity. The result is a visual identity that feels both nostalgic and fresh.

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Creamy Inn was my childhood comfort spot, so when they reached out for a rebrand, it was incredibly special.