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Tetro

Creative block, a universal struggle that can stifle even the most passionate minds. As Stefan Sagmeister aptly stated, "Complaining is silly. Either act or forget." I chose to act. I created Bright Side Up - a solution for myself and countless others who face this roadblock.​ Through this process, I realized that creativity can be trained. Creative blocks can be un-blocked. Bright Side Up gamifies the process of overcoming creative block through 40 task cards and activities, offering a fun and effective way to break free from ruts and rediscover the joy of uninhibited creativity.

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I explored different ways in which the box could open and hold the cards. I used waste sheets of paper and folded it into dummy packaging models, and did some print trials as well. A round of user testing helped identify potential issues that enabled me to make improvements to the box.

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