Lok Kala Fest

The Lok Kala festival was organised by Samarpana for Arts and Wellbeing along with the Ministry of Culture, Government of India. It was a fundraiser event conducted towards the upliftment of folk artistes who were in dire need of funds during the 2020 COVID Pandemic.

In order to do justice to the zest of South Indian folk arts, it was necessary to make the visual identity as strong and vibrant as possible. This eventually attracted a lot of audience, and simultaneously created the much needed awareness about the folk arts and the life of these artistes.